WHAT IS THE FOCUS ASSESSMENT
Not a guess. Not an opinion. Actual data.
The FOCUS Assessment is a scientifically validated, standardised attention test developed by Afriforte (PTY) Ltd — a South African psychometric research company with deep roots in the WorkWell Research Unit at the North-West University, Potchefstroom.
It measures how the brain is actually performing — objectively, accurately, and without judgment.
No lengthy questionnaires.
No subjective observations.
Just a clear, data-driven picture of exactly how attention, processing speed, and impulse control are working right now.
It takes 20 minutes.
And it changes everything about how you understand what's going on.
👉 Learn more about Afriforte at afriforte.com
WHAT IT MEASURES
Four things that affect everything
1) Consistency — Can you focused over time? This measures whether focus is reliable and sustained — or whether it drops off, fluctuates, or only shows up on good days.
-
For children: Why they struggle to pay attention
-
For adults: why some tasks get done and others never do.
-
For athletes: why performance in training doesn't always show up on game day.
-
For academic high achievers: why performance is inconsistent across subjects or across a term — capable one week, struggling the next.
-
For seniors: why some days feel sharper than others.
-
For recovery clients: whether cognitive function is stable or variable day to day.
2) Processing Speed — Can you keep up? This measures how efficiently the brain receives, processes, and responds to information. It's actually a trainable skill.
For children: why they take much longer than other kids to finish tasks or understand instructions.
For adults: why thinking and responding feels slower and more effortful than it used to.
For athletes: why the split-second decision comes a fraction too late.
For academic high achievers: why a student who knows the work still runs out of time in an exam.
For seniors: why processing information in conversations or reading feels more tiring than before.
For recovery clients: how much the brain event has affected thinking speed.
3) Impulsivity — Are you acting before you think? This measures how quickly and impulsively the brain responds — before thinking things through.
For children: careless mistakes, blurting out, rushed work.
For adults: reactive decisions, interrupted conversations, regretted responses.
For athletes: the hesitation — or the reckless decision — at the critical moment.
For academic high achievers: rushing through exam questions without reading them properly — costing marks on work they actually know.
For seniors: saying or doing things in the moment that feel out of character.
For recovery clients: increased impulsivity or emotional reactivity following a brain event.
4) Distraction Response — What throws you off? This measures how the brain responds to visual and auditory distractions. Can you filter out what doesn't matter and stay locked in on what does?
For children: why a busy classroom or background noise makes focusing almost impossible.
For adults: why an open-plan office or a buzzing phone derails an entire train of thought.
For athletes: why crowd noise, a bad call, or a sideline distraction breaks concentration at the worst moment.
For academic high achievers: losing focus during long study sessions or in a noisy exam hall — even when the motivation to perform is high.
For seniors: why following a conversation in a busy restaurant feels exhausting and overwhelming.
For recovery clients: why noisy or busy environments feel significantly harder to manage since the brain event.
WHO IT IS FOR
The FOCUS Assessment is the starting point for everyone we work with
Children and teens: Understanding why your child struggles at school, with homework, or with daily routines — before assuming it's attitude or laziness.
Adults: Understanding why focus, productivity, and follow-through feel harder than they should — at work, at home, and in relationships.
Peak performance — sport: Understanding exactly where the mental game is costing performance — reaction speed, focus under pressure, decision-making, and emotional reset after mistakes.
Peak performance — academic: Understanding the cognitive gaps between current results and the marks needed for competitive degree entry — so training is targeted, not generic.
Seniors: Understanding where cognitive wellness currently sits — and building a plan to maintain and strengthen it.
Cognitive rehabilitation clients: Understanding the impact of stroke, TBI, chemo brain, or Alzheimer's on current cognitive function — and identifying where training can support recovery.
WHAT YOU GET AFTERWARDS
A personalised report and 1 hour consultation that tells you exactly what to do next
After the assessment you receive a detailed, personalised report that shows:
Where attention is strong and where it needs support.
How processing speed compares to the norm for your age group.
Whether impulsivity is a significant factor.
How the brain responds to distraction.
The report is clear, jargon-free, and practical.
You will understand it.
And you will know exactly what the next step is.
The report can also be shared with teachers, therapists, coaches, or healthcare professionals — giving everyone on your support team the same clear picture to work from.
WHY THE FOCUS ASSESSMENT IS DIFFERENT
Built on real science and Objective
Most attention tools used are observation-based — someone watches, rates, and gives an opinion.
The FOCUS Assessment is different.
It measures actual brain performance — in real time — using a standardised, norm-referenced tool developed and validated by Afriforte (PTY) Ltd in partnership with the WorkWell Research Unit at North-West University.
This is not a checklist.
This is not a rating scale.
This is objective cognitive data — the same kind used in workplace psychometrics, research environments, and performance assessment.
DISCLAIMER
The FOCUS Assessment is a cognitive attention assessment tool developed by Afriforte (PTY) Ltd. It is not a diagnostic instrument and does not replace a clinical diagnosis from a qualified professional. Results are used to guide cognitive training and should be considered alongside other professional assessments where relevant.